Sunday, March 3, 2013

BP Adds

Ad #1
propaganda: card stacking- the CEO of BP only talks about the things that his company is doing right in cleaning up the oil spill and avoids talking about the harsh environmental effect that his company has caused.
fallacy: observational selection- similarly to card staking the commercial only focuses on the positive thing BP is doing.

Add #2
propaganda: testimonial- In the commercial they use a big name person(Emeril Lagasse) to talk about how good of a job BP is doing in cleaning up the oil spill. This is a testimonial because Emeril Lagasse is a chef and is not an expert on the oil spill or how these events effect the environment.
fallacy: confirmation bias- Emeril Lagasse mostly talks about the positive things that are being done to clean up the oil spill and only talks about the negative aspect once.

Add #3
propaganda: transfer- BP uses the positive image of an Olympic athlete in conjunction with their name so the positive image and national pride associated with the Olympic athlete is transferred to BP.
fallacy: argumentum ad populum- the appeal and pride of a national symbol is being related to BP

Add #4
propaganda: plain folks- In the add many everyday people are seen enjoying the gulf fishing, eating and having fun. So, people think if these everyday people are having fun then I would have fun too.
fallacy: excluded middle- The commercial says that BP added 3,000 jobs in the last year but they don't mention that a majority of those jobs are due to the oil spill.

Add #5
propaganda: glittering generalities- The commercial use words like best, great, and better that have no real meaning but make the add sound good.
fallacy: bandwagon- The advertisement says things like "its everyones Americas get away" and uses other inclusive phrases like that. This is bandwagon because it is saying since everyone else does something you should do it too.

Chain Gang

The message or theme of the sing Chain Gang is that you might be sad but outsiders think you are happy. We know this because the chain gangs say they are sad but listening to them it makes it seem like they are happy. This fits into the time period because the idea of the "perfect family" is that everything is happy but when you look closer you realize not everyone is happy.

Commercial

Country Corn Flakes- Ethos because they showed the general mill sign and its a reliable company. Half truth when they say it never wilts because eventually it will wilt but it won't at the beginning.
Alki-seltzer- Logos because it list everything that is good about it and why you should buy it. Half truths because it says it calms all stomachs when if your stomach is bleeding it won't calm that.
Delk- Logos because it explains the 6 part system and makes you want to buy it.

Where have you gone charming billy

The dark scary setting and the fearful and then happy mood help the reader to sympathize with the narrator. The setting is a dark scary area makes the reader feel scared an therefore sympathetic with the narrator. The frightful mood also makes the reader sympathetic with the soldier because they can see how he is scared. Then when the author talks about happy times with his dad he uses a happy mood. This makes the reader sympathize with the narrator because the reader see how happy he was before and how sad he is now.