Ad #1
propaganda: card stacking- the CEO of BP only talks about the things that his company is doing right in cleaning up the oil spill and avoids talking about the harsh environmental effect that his company has caused.
fallacy: observational selection- similarly to card staking the commercial only focuses on the positive thing BP is doing.
Add #2
propaganda: testimonial- In the commercial they use a big name person(Emeril Lagasse) to talk about how good of a job BP is doing in cleaning up the oil spill. This is a testimonial because Emeril Lagasse is a chef and is not an expert on the oil spill or how these events effect the environment.
fallacy: confirmation bias- Emeril Lagasse mostly talks about the positive things that are being done to clean up the oil spill and only talks about the negative aspect once.
Add #3
propaganda: transfer- BP uses the positive image of an Olympic athlete in conjunction with their name so the positive image and national pride associated with the Olympic athlete is transferred to BP.
fallacy: argumentum ad populum- the appeal and pride of a national symbol is being related to BP
Add #4
propaganda: plain folks- In the add many everyday people are seen enjoying the gulf fishing, eating and having fun. So, people think if these everyday people are having fun then I would have fun too.
fallacy: excluded middle- The commercial says that BP added 3,000 jobs in the last year but they don't mention that a majority of those jobs are due to the oil spill.
Add #5
propaganda: glittering generalities- The commercial use words like best, great, and better that have no real meaning but make the add sound good.
fallacy: bandwagon- The advertisement says things like "its everyones Americas get away" and uses other inclusive phrases like that. This is bandwagon because it is saying since everyone else does something you should do it too.
Hallie,
ReplyDeleteNice job determining the PTs and LFs. Exemplary analyses of PTs! Excellent analyses of bandwagon, ad populum, and observational selection. Your conclusions for Excluded Middle (False Dichotomy: involves a situation in which limited alternatives are considered, when in fact there is at least one additional option. The options may be a position that is between two extremes or may be completely different alternatives), and Confirmation Bias (selective thinking: focuses on evidence that supports what believers already believe while ignoring evidence that refutes their beliefs) arbuably seem imprecise. Nonetheless, this is really fine work!